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What is a fair price? While there are no standard answers, business #leaders can embrace market #transparency, understand what drives the perceptions of fairness in their market, and ensure that they offer prices that customers will perceive as fair. https://t.co/2XplORo2QP pic.twitter.com/NiTTz3xZqN
— Boston Consulting Group (@BCG) May 27, 2022
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