Many forward-thinking companies are moving towards industry-specific marketing strategy. With so many food and drink brands out there, an industry-specific strategy ensures that your business is represented and remembered by the majority of consumers.
Perhaps you’re not a startup. Or maybe you’re struggling with finding the right words for your logo. Maybe you’re not confident in your marketing tactics or your website. Whatever the case may be, it’s time to face the facts. Your prospects have been visiting the pages of similar businesses, but not a single one is talking to your prospects. And if they are, they aren’t effectively.
Your competitors are constantly gaining traction, and making bold moves to grab their consumer’s attention. Don’t get distracted by the bigger names in your industry. This isn’t one of those overly ambitious New Year’s resolutions that will likely get broken in January. You’re better than that. Stop thinking and start thinking.
Hopefully, you’re a new entrepreneur that is just getting started, and you’re already thinking about starting your own business. But if you’re looking to expand your business, or even increase your current services, consider an industry-specific marketing strategy.
Industry-Specific Marketing Strategies
So how does industry-specific marketing strategy work? How does it apply to your food & beverage company? And how does it differentiate you from the competition? There are many facets to this type of marketing strategy. Here are the most important ones.
Know Your Niche
It sounds obvious, but you need to know your niche. You need to know what your niche is and who you’re targeting.
We all know people that are the best at what they do, even if they aren’t really good at everything else. When you’re targeting consumers that love your brand, you want to make sure you’re focusing on the best part of your niche, and that means you’re going to have to do some deep research.
You have to know your target customers, and their specific behaviors. You need to know the exact products and services they want, and how they’re using them. If you don’t know what they want, you can’t offer it to them.
Related: The Importance Of Creating Your Own Customer Segmentation Map
Provide Specific Options
What will your consumers be looking for when they arrive at your website? Have you figured that out? If not, you need to start thinking about it now.
We’re seeing a trend of websites becoming more personalized. For example, Google searches now include filters that allow you to refine your search to only find the exact product or service you’re looking for. Consumers don’t want a confusing menu of choices that don’t reflect their needs and wants.
Businesses that are catering to their customers now understand that. They need to focus on providing the most convenient options to their customers, while providing the right ones to their competitors. You can do this by actually providing options. These options aren’t really choices, per se, but it’s the option you can provide.
Do you have a landing page for your website? Are you linking to your Facebook and Twitter accounts frequently? Are you reaching out to your customers on social media?
This is a huge step in building your brand, and it’s an integral part of how you communicate with your target audience.
Your target customers will leave your website and head straight to your social media profiles. Don’t be surprised if they also start following you on social media. If they don’t, that’s a sign that they don’t see you as a legitimate business.
Of course, there are several other ways to use social media to build your brand. You can post pictures, share details about your products and services, and engage in discussions. But if you want to reach your target audience, you need to be active on social media.
Expand Your Target Audience
When you target a specific audience, you can only reach so many people. When you expand your target audience, however, you can reach a bigger number. You can build a bigger fan base, and you can reach people who would’ve otherwise never discovered your company.
This is a win-win. You get to serve more people, and you increase your likelihood of winning new clients.
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